Sam Beals


Sam Beals, MA, LPC, CPC

Phone: 616-426-9034, ext. 695
Email: sbeals@secondstorycounseling.com

MA Clinical Psychology - Wheaton College
MM Business Management - Aquinas College
BA Psychology/Sociology - Calvin College

Throughout life’s journey, we all encounter times of fragility, vulnerability and must face challenges that test our resolve. Yet, amid these trials, there exists a beacon of hope for you to choose to embrace change and take ownership of your path. Rather than succumbing to victimhood and blame, there lies a pathway of empowerment and growth, where individuals and couples can uplift themselves and others.

I am drawn to those who, despite their struggles, are determined to shape their destinies, nurture relationships, and chart a course toward a brighter future. Through collaboration and unwavering dedication, I’ve witnessed remarkable transformations in individuals who approach life with humility, self-awareness, and a willingness to confront obstacles head-on.

Having traversed my own share of adversity, I’ve been privileged to walk alongside others in their quest for healing and resilience. From overcoming setbacks in relationships and careers, to navigating achieving a victory over trauma and addiction. Through helping others find strength and renewal has brought me a sense of purpose and peace. I’ve found solace in guiding others toward restoration and empowerment.

When I'm not working, I treasure every moment spent with my cherished family and friends, savoring each laugh, embrace each hug, and heart-to-heart conversation.

My Approach

My approach is rooted in a blend of counseling expertise and real-world leadership experience. Drawing from cognitive behavioral techniques, narrative therapy, and spiritual guidance, I strive to provide a holistic framework for your healing and growth. Whether addressing anxiety, depression, or workplace challenges, my goal is to equip you to rewrite your narratives and embrace life with renewed strength and purpose.

In addition to my counseling background, I am also a Certified Professional Coach, specializing in executive, life, and career coaching. My aim is to support individuals seeking to navigate the complexities of leadership development, find clarity in their life’s direction, and achieve a harmonious work-life balance.

As a coach, I believe in supporting you to unlock your full potential and realize your aspirations. Whether you’re striving for career advancement, seeking greater fulfillment in life, or yearning for equilibrium amidst competing demands, I am here to accompany you on your journey.

Through personalized coaching sessions, I offer tailored strategies and insights to help you overcome obstacles, clarify your goals, and develop a roadmap for success. Whether it is honing leadership skills, redefining your career path, or finding harmony in your personal and professional life, I provide the guidance and support needed to navigate these transitions with confidence and resilience.

My coaching approach is grounded in empathy, authenticity, and a deep commitment to your growth and well-being. Together, we will explore your strengths, identify areas for development, and devise actionable steps to propel you towards your desired outcomes. Whether you are a seasoned executive, a budding leader, or someone simply seeking greater fulfillment in life, my coaching services are designed to enable you to reach new heights and cultivate a life of purpose and balance

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What you can expect

You possess inherent gifts and strengths, crafted in the image of God, poised to shape a fulfilling and abundant life. I firmly believe that through our partnership, we can unlock the full potential within you, providing the insights and tools necessary to cultivate lasting and transformative change. As we embark on this journey together, my goal is to help you recognize and harness the unique qualities that define you. With a foundation rooted in faith, humility and self-discovery, we will work collaboratively to navigate life’s challenges and seize opportunities for growth and fulfillment. Through our relationship, I offer not only guidance and support but also a deep commitment to inspire you to realize your goals and aspirations. Together, we will explore avenues for positive change, drawing upon your innate abilities and the wisdom of experience, to chart a course towards a brighter, more purposeful future.

With faith as our compass and resilience as our guiding force, I am confident that we can cultivate a path towards sustained transformation and abundant living. Let us embark on this journey together, forging a partnership built on trust, compassion, and the unwavering belief in your inherent capacity for greatness.


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